AI search requires organisational change, not just channel optimisation
The strategic conversation around AI search has evolved rapidly over the last year. We talk endlessly about AI Overviews, Retrieval-Augmented Generation (RAG), Retrieval Engine Optimisation (REO), Answer Engine Optimisation (AEO), and LLM visibility. But behind closed doors, enterprise brands and agency leaders are facing an uncomfortable, unspoken truth: our operating models and specialised teams are … Read more